Resources

Research, guides, books and videos that have helped your peers demonstrate their corporate purpose and grow.

The next normal

How companies and leaders can reset for growth beyond coronavirus

COVID-19
Insights
McKinsey & Co

The 3 things employees really want: career, community, cause

According to an analysis of Facebook employees, when it comes to an ideal job, most of us are looking for a career, a community, and a cause.

Employers
Harvard Business Review
Research

Why corporate purpose statements often miss their mark

Analysis of nearly 2,000 CEOs’ description of their company’s purpose reveals that most omit a critical detail: why their company is in business.

Purpose
Strategy & Business
Research

Why good leaders make you feel safe

What makes a great leader? Simon Sinek suggests it's someone who makes their employees feel secure.

Employers
Video
TED Talk

Glossier built a cult brand and a digital community, but what’s next?

Glossier considers new marketing strategies that move beyond organic community support. But what does that mean for its loyal digital community?

Consumer Brand
Podcast
Harvard Business Review

The pandemic recession demands a digital response

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19

COVID-19
Article
Forrester Research

Overcoming the innovator’s paradox

Although many people say they like radical ideas, the greater the risk and uncertainty, the more skittish potential supporters become. Fortunately, there are strategies for breaking through.

Innovation
Research
MIT Sloan

COVID-19: Shaping the future through digital business

As the pandemic shuts down the physical world, everyone is assuming that the digital world will step in and fill the chasm. But is that realistic?

COVID-19
Perspective
Deloitte

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